About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Author Archives: cleve
Technology Storytelling
Pablo Picasso once said: “The meaning of life is to find your gift. The purpose of life is to give it away.” It can be difficult to give our gifts away in capitalist societies where we struggle to achieve economic … Continue reading
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From Obligation to Opportunity
We all know the oft-cited analogy of a glass half full versus half empty. In his book Atomic Habits, James Clear expands on this topic and explains how to put it into action. When building a new habit, Clear discusses … Continue reading
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Knowledge and Allocation Economies
We are using AI to enhance performance and improve decision-making. The allocation economy suggests that knowledge workers will shift to managing AI tools that do more of the work rather than doing it themselves. These AI tools are agents that … Continue reading
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Stepping Stones to Intelligence
We are rapidly accelerating toward a world of intelligent systems. The stepping stones to intelligence are clear: Each of these stepping stones to intelligence represents a paradigm shift. They have been progressing rapidly and independently, converging toward an intelligence-powered future. … Continue reading
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Execution with AI
One of the fascinating aspects of language is the myriad ways to convey the same message. Different audiences require tailored messaging that resonates specifically with them. Today, the tech industry emphasizes that execution with AI is the future. However, let’s … Continue reading
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Navigating the Exponential AI Curve: Insights from Sam Altman
In a recent conversation, Lex Fridman asked Sam Altman about OpenAI’s transformative product releases. Altman offered an intriguing perspective, noting that from the inside, OpenAI’s progress feels like a steady climb up an exponential AI curve. For those within the … Continue reading
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Value preparation over generation
Currently, there is significant emphasis on using Generative AI (GenAI) to create more content. Beyond the well-documented legal, ethical, and governance risks associated with GenAI, prioritizing value preparation over generation serves as an overarching mitigation strategy for delivering future-ready outputs. … Continue reading
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Slow Productivity
I’ve always had a keen interest in productivity. Starting out with getting things done (GTD) and also plans, progress, and problems (PPP) reports. And then I just happened across Slow Productivity by Cal Newport. Cal talks about pseudo-productivity that is … Continue reading
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AI Agent Builders
Google recently unveiled Vertex AI Agent Builder. This new tool allows for the creation of AI assistants. Despite hopes for a zero-code approach, technology proficiency remains essential. And just like Amazon, Microsoft, and IBM who are targeting enterprise users, Google’s … Continue reading
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The Prompt Recap
Creating effective generative prompts is a skill you can master with practice (openai, claude, etc). Here’s an additional tip you should use to refine your technique for better results. I call it the prompt recap. So: The prompt recap shows … Continue reading
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