About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Author Archives: cleve
The Agentic Slider: Reflections from Karpathy’s Keynote
I really enjoyed Andrej Karpathy’s keynote at AI Startup School in San Francisco. As the former Director of AI at Tesla, Andrej is both smart and articulate. His talk got me thinking—again—about agentic modes of work, especially the idea of … Continue reading
Posted in AI, automation, agentic
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Reshaping the Digital Workforce
AI is reshaping the digital workforce and our relationship with work. They are interconnected. We are witnessing and experiencing a significant upheaval in both the nature of work and the composition of the workforce. Not knowing what or how you’ll … Continue reading
Posted in digital, AI, automation, workforce
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Work Intelligence
Work intelligence combines Automation and AI to deliver better business outcomes within a future-ready digital workforce. Work Intelligence is coming. Let me explain. In the late nineties, as a newly minted computer science postgraduate, I built an application to help … Continue reading
Posted in automation, intelligent, work, AI
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Technology Storytelling
Pablo Picasso once said: “The meaning of life is to find your gift. The purpose of life is to give it away.” It can be difficult to give our gifts away in capitalist societies where we struggle to achieve economic … Continue reading
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From Obligation to Opportunity
We all know the oft-cited analogy of a glass half full versus half empty. In his book Atomic Habits, James Clear expands on this topic and explains how to put it into action. When building a new habit, Clear discusses … Continue reading
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Knowledge and Allocation Economies
We are using AI to enhance performance and improve decision-making. The allocation economy suggests that knowledge workers will shift to managing AI tools that do more of the work rather than doing it themselves. These AI tools are agents that … Continue reading
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Stepping Stones to Intelligence
We are rapidly accelerating toward a world of intelligent systems. The stepping stones to intelligence are clear: Each of these stepping stones to intelligence represents a paradigm shift. They have been progressing rapidly and independently, converging toward an intelligence-powered future. … Continue reading
Posted in platforms, intelligent
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Execution with AI
One of the fascinating aspects of language is the myriad ways to convey the same message. Different audiences require tailored messaging that resonates specifically with them. Today, the tech industry emphasizes that execution with AI is the future. However, let’s … Continue reading
Posted in technology, AI, automation
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Navigating the Exponential AI Curve: Insights from Sam Altman
In a recent conversation, Lex Fridman asked Sam Altman about OpenAI’s transformative product releases. Altman offered an intriguing perspective, noting that from the inside, OpenAI’s progress feels like a steady climb up an exponential AI curve. For those within the … Continue reading
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Value preparation over generation
Currently, there is significant emphasis on using Generative AI (GenAI) to create more content. Beyond the well-documented legal, ethical, and governance risks associated with GenAI, prioritizing value preparation over generation serves as an overarching mitigation strategy for delivering future-ready outputs. … Continue reading
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