Cleve Gibbon

content management, content modelling, digital ecosystems, technology evangelist.

6D Framework for AI

I’m a big fan of Peter Diamandis’s 6D framework used to describe the exponential growth and impact of emerging technologies.  It depicts how technology moves from ’emerging’ to ’emerged’.

The rate of technological change starts with digital and moves deceptively slowly under the radar until its true disruptive impact becomes clear to the few. Once established, the technology dramatically accelerates along an exponential growth path getting cheaper (demonetized), smaller (dematerialized), and accessible (democratized) to the masses. Think iPhones, 5G, the Internet, and now AI.

Singularity University

Back in May 2017, I spent a week at NASA with 30 other business and technology leaders, many of which oversee $1 billion revenue companies.  Peter Diamandis ran a series of future-forward technology lectures as part of his Singularity University program to share the collective current state, provoke discussions with divergent audiences, to change our collective thinking.  He succeeded. 

Singularity University

Now AI was high up on the agenda.  We had luminaries such as Ray Kurzweil sharing his predictions on the future of human-machine integration. 

6D Framework for AI

Now let’s position AI within that 6D framework.  It’s literally been 6 years since I attended Singularity University and our 2017 AI predictions are bang on target.

AI used to be costly, but now it’s more affordable. Smaller versions of huge language models focus on specific problems, and we’re seeing these models targeting web and mobile devices. And of course, everyone has access to AI now.

Every day, we humans are adapting to AI. Governments and corporates alike are navigating the challenges of ethical, responsible, and unbiased solutions as part of creating an acceptable AI code of conduct. Nobody wants an existential crisis.

And finally, talent. Augmented humans, or people comfortable with AI, have an advantage. The workforce is changing fast, especially for non-augmented individuals. Companies are proactively replacing future roles with AI solutions, both led and managed by experienced, AI-adept individuals. Nobody knows what the future talent mix will be, but it will be different.

Wrapping up, that 6D framework shows us that AI is no longer a technology of the future; it’s here now. So, what will you do with it?

Intelligent Transformation is Here

As I was clearing out my computer over the Christmas break I stumbled across these images that literally blew my mind. In 1956, it took an army of people, planes, trains, and automobiles to transport 5Mb storage from one location to another. Today, it would take 200,000 of those monster drives to hold the same amount of data as a $100 1Tb SSD disk the size of your fingertip. Thankfully, only a thousand IBM 305 RAMAC systems were built and sold for $160,000 in 195 (that’s $1.3m today’s money). A textbook example of digital innovation: dematerialize (make smaller), demonetize (make cheaper), and democratize (make accessible).

So, storage is cheap, commoditized, and cloud-based. Digitization has successfully pulled vast amounts of data from across the enterprise and consolidated it onto various digital media formats held on smart storage solutions. Digital transformation has helped make data accessible everywhere.

However, we are still evolving. We are now entering the Intelligent transformation era. Making data accessible useful and useable requires understanding. Hence, the increased focus on artificial intelligence and data science to accelerate gleaning insights from data. In doing so, we can scale making smarter and faster decisions with confidence.

Really looking forward to what humans and technology will accomplish together in 2021, with the right focus.

Are digital transformation partners transforming?

We are living in a digital world.  Every organisation is going through a digital transformation today to stay relevant and be competitive.  The smartest organisations are not going it alone. They enlist help to fill  expertise gaps and bring in experience to accelerate them on their digital transformation journey.  This help comes in the form of agencies and consultancies that have ‘done it before‘.  However, are digital transformation partners themselves transforming?

It is not the strongest of the most intelligent who will survive but those who can best manage change – Charles Darwin

Late last year I aAll changettended a digital marketing event where a major global brand in the financial sector asked the agencies in the audience, are YOU transforming too?  The presenter went on and listed a few things they look for from an agency to help them.  We’ll get back to those.  But first, his organisation clearly manages a large ecosystem  of agencies and consultancies.  With everyone one of them offering up experience and expertise to do better in a digital world.  How can he differentiate between them?

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About Cleve Gibbon

Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…

My out-of-date cv tells you my past, linked in shares my professional network and on twitter you can find out what I'm currently up to.