Inside the machine
Most executives treat AI as a technology decision. I think it's an operating model decision. That's a different conversation entirely. I'm Cleve Gibbon, a transformation executive at Omnicom. I write about what AI and agentic systems are doing to how large organisations work — the governance, operating models, and management disciplines that need to change before the technology pays off. Written from inside the machine, not above it.
Category Archives: content modelling
Crossing the Great Content Model Divide
What happens today? Delivering and maintaining large web sites is hard. It requires the business team to communicate what they want and for the technology team to deliver what they need. The two groups are known for not getting on. For a web project to … Continue reading
Posted in content modelling
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