Site Series
Inside the machine

Most executives treat AI as a technology decision. I think it's an operating model decision. That's a different conversation entirely. I'm Cleve Gibbon, a transformation executive at Omnicom. I write about what AI and agentic systems are doing to how large organisations work — the governance, operating models, and management disciplines that need to change before the technology pays off. Written from inside the machine, not above it.
Areas of Interest
- agentic (2)
- AI (18)
- automation (12)
- board (1)
- brand (3)
- change (3)
- cms (8)
- content architecture (7)
- content modelling (11)
- content platforms (5)
- content strategy (13)
- creativity (1)
- customer experience (6)
- dam (1)
- design (2)
- digital (8)
- enterprise experience (2)
- experiment (1)
- glossary (2)
- gtd (8)
- innovation (2)
- intelligent (8)
- leadership (1)
- marketing (5)
- news (7)
- owned media (1)
- platforms (5)
- productivity (11)
- standards (2)
- sustainability (3)
- technology (6)
- transformation (4)
- Uncategorized (20)
- work (2)
- workforce (1)
Category Archives: AI
Knowledge Workers in the AI Age
Knowledge workers use their intellectual skills to create, process, and share information. Scientists, architects, engineers, lawyers, teachers, analysts, planners, and software developers are just a few examples of knowledge workers that think for a living. They are key contributors to … Continue reading
Posted in AI, automation, intelligent
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What is AiA
I’ve always been interested in getting things done (GTD). Both professionally and personally. Being productive with a focus on the execution side is important, but not without embracing the rise of intelligence in the workplace. Right now, Intelligent Automation (IA) … Continue reading
Posted in AI, automation, intelligent
5 Comments
Help writing help documentation
Creating help documentation is a skill. It is usually not one that is done well by those responsible for building the solution. But you can get help writing help documentation. I recently discovered Synthesia and Scribe, two AI solutions that … Continue reading
Posted in platforms, AI, intelligent
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Into 2024 with technology, workloads, and AI
As the calendar flipped to 2024, I found myself wanting more. After a transformative decade at WPP. A period marked by growth, learning, and remarkable achievements. I decided it was time for a change. This decision wasn’t made lightly. It … Continue reading
Posted in technology, AI, automation
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6D Framework for AI
I’m a big fan of Peter Diamandis’s 6D framework used to describe the exponential growth and impact of emerging technologies. It depicts how technology moves from ’emerging’ to ’emerged’. The rate of technological change starts with digital and moves deceptively … Continue reading
Posted in transformation, technology, innovation, AI
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Artificial Intelligence and Intelligent Automation (AiA)
Artificial Intelligence and Intelligent Automation (AiA) are connected by intelligence. And it’s no coincidence. (Intelligent) Automation The corporate ask of automation remains the same; do more with less. Because time is money. Automation is an efficiency play to do … Continue reading
Posted in AI, automation
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The Rise of AI
Over the last couple of years, the rise of AI has been insane. Most definitely within the tech and data world, but more importantly now by users. So let’s be clear, AI is out there. Accessible. Available. Always on. Before, … Continue reading
Responsible AI
A lot of people do not trust AI. Sentient machines will eventually wipe out the human race if left unchecked. We’ve all watched Terminator and the birth of SkyNet. Today, scientists and technologists disrupt at pace. This is progress. It’s … Continue reading
Posted in AI
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