Inside the machine
Most executives treat AI as a technology decision. I think it's an operating model decision. That's a different conversation entirely. I'm Cleve Gibbon, a transformation executive at Omnicom. I write about what AI and agentic systems are doing to how large organisations work — the governance, operating models, and management disciplines that need to change before the technology pays off. Written from inside the machine, not above it.
Category Archives: transformation
Frequency, Duration, and Intensity: From Sprinting to Endurance in Sports and Work
When we first dive into any athletic pursuit (be it running, cycling, or even a new fitness routine), we often start by playing around with three core variables: Early on, especially when we’re younger, we might focus heavily on intensity: … Continue reading
Posted in transformation, change, work
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6D Framework for AI
I’m a big fan of Peter Diamandis’s 6D framework used to describe the exponential growth and impact of emerging technologies. It depicts how technology moves from ’emerging’ to ’emerged’. The rate of technological change starts with digital and moves deceptively … Continue reading
Posted in technology, innovation, AI, transformation
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Intelligent Transformation is Here
As I was clearing out my computer over the Christmas break I stumbled across these images that literally blew my mind. In 1956, it took an army of people, planes, trains, and automobiles to transport 5Mb storage from one location … Continue reading
Posted in transformation
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Are digital transformation partners transforming?
We are living in a digital world. Every organisation is going through a digital transformation today to stay relevant and be competitive. The smartest organisations are not going it alone. They enlist help to fill expertise gaps and bring in … Continue reading
Posted in digital, transformation, change
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