Cleve Gibbon

content management, content modelling, digital ecosystems, technology evangelist.

Three simple data questions

Information is useful and useable data.  During a typical working day, a business hopes to close with more valuable information than it started with.  The broader goal(s) is to better understand “this” in order to achieve “that” – whatever this and that may be for your business!  

Regardless, digitization creates meaningful and modular data chunks that enable information exchange to take place anytime, anywhere, by anyone. Data literally moves at the speed of light.  That’s how digital business is conducted today.  Always on platform businesses – Amazon, Apple, Facebook, Google, Spotify, Uber – never close.

Three important data questions

90% of company assets on the balance sheet today are intangible. Let that sink in – 90%!  Digital businesses place a lot of value on insights, information, intelligence, and IP.  This requires digital businesses to really deeply understand the data they manage.

So start by asking:

  1. What data have you got?
  2. What format is your data in?
  3. What data can you access to augment your data?

Simple questions that have a difficult path to the answers.  However, these answers are critical to your future business success.  The bigger the company, the greater the challenge.  When talking about data management in the broader sense, do you have answers to these three simple questions?  

Devyce

I’m a Londoner living in America.  However, I still need a UK number primarily for banking purposes.  Security is real. However, mobile provider tariff plans are both complicated and costly.  So how do you get a reliable UK number with the least amount of pain? 

My brother introduced me to Devyce. One phone. Two numbers.  Devyce is a regular mobile app.  Once installed, you pay a monthly subscription fee for unlimited UK texts and calls. Devyce sits on your phone with no additional SIM card required. Just like WhatsApp using the UK number that comes with your subscription. All you need is an internet connection. Problem solved.

So how much?  My personal plan is less $8 per month people. Devyce is a smart, simple and scaleable solution. It also offers plans for teams and businesses. I think everyone should know about Devyce. Consider yourself told!

WPP Sitecore Alliance

Last week was big week.  It had nothing to do with hitting Vegas and everything to do with activating the WPP Sitecore Alliance.  What is that?

wpp sitecore alliance logowpp sitecore alliance logo

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About Cleve Gibbon



Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…


My out-of-date cv tells you my past, linked in shares my professional network and on twitter you can find out what I'm currently up to.