Inside the machine
Most executives treat AI as a technology decision. I think it's an operating model decision. That's a different conversation entirely. I'm Cleve Gibbon, a transformation executive at Omnicom. I write about what AI and agentic systems are doing to how large organisations work — the governance, operating models, and management disciplines that need to change before the technology pays off. Written from inside the machine, not above it.
Category Archives: platforms
Stepping Stones to Intelligence
We are rapidly accelerating toward a world of intelligent systems. The stepping stones to intelligence are clear: Each of these stepping stones to intelligence represents a paradigm shift. They have been progressing rapidly and independently, converging toward an intelligence-powered future. … Continue reading
Posted in platforms, intelligent
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Help writing help documentation
Creating help documentation is a skill. It is usually not one that is done well by those responsible for building the solution. But you can get help writing help documentation. I recently discovered Synthesia and Scribe, two AI solutions that … Continue reading
Posted in platforms, AI, intelligent
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Three simple data questions
Information is useful and useable data. During a typical working day, a business hopes to close with more valuable information than it started with. The broader goal(s) is to better understand “this” in order to achieve “that” – whatever this … Continue reading
Posted in platforms
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Devyce
I’m a Londoner living in America. However, I still need a UK number primarily for banking purposes. Security is real. However, mobile provider tariff plans are both complicated and costly. So how do you get a reliable UK number with … Continue reading
Posted in platforms
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WPP Sitecore Alliance
Last week was big week. It had nothing to do with hitting Vegas and everything to do with activating the WPP Sitecore Alliance. What is that?
Posted in marketing, platforms, brand, enterprise experience
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