Is AI disruption, or revelation?

AI Revelation

Disruption is the word everyone reaches for. I’m not a fan. Open any strategy deck and it is there. AI will disrupt your industry. Disrupt your workflows. Disrupt everything. The word is everywhere because it feels true. Something big is happening, and disruption is how we have learned to name big things. But look at … Read more

Your Personal Context Layer

Project Flow within the Context Layer

If you swapped out your AI tomorrow for a newer, smarter one, how much of your work would actually survive the switch? For most of us, the honest answer is: not much. We treat AI as a conversation. You open a chat, explain everything, get a useful answer, then start over the next day. The … Read more

What is the demand side of AI?

AI has a supply side and a demand side. Most conversations start and finish on supply: models, tools, agents, and platforms. But capability is only half the equation. What is the demand side of AI? This matters now because the spending is lopsided. Most budgets still pour into supply, mirroring the market’s heavy capex on … Read more

The Cost of AI just got Real

The most powerful frontier models in the world aren’t being held back by compute. They’re being stopped dead in their tracks by corporate accountants. And with good reason! This isn’t disruption. It’s revelation. AI didn’t break corporate finance; consumption pricing always meant this. We just couldn’t see it until the bill arrived. For thirty years, … Read more

Efficiency as a Growth Enabler

In transformation programmes, efficiency gains are low hanging fruit. A dirty word within today’s glorious growth agenda. But what if efficiency IS a growth enabler. What then? Look, every time we get better at using something, we end up using more of it, not less.  It’s what consumers do. James Watt made the steam engine … Read more

Change Debt

We are in a constant state of transformation: digital, operational, cultural, AI, brand. It is hitting everyone, everywhere, all at once. It is simultaneously exhilarating and exhausting. I’ve been a technologist for the majority of my career, moving from builder to architect to leader. I never really traded one hat for another; I simply kept … Read more

Frequency, Duration, and Intensity: From Sprinting to Endurance in Sports and Work

When we first dive into any athletic pursuit (be it running, cycling, or even a new fitness routine), we often start by playing around with three core variables: Early on, especially when we’re younger, we might focus heavily on intensity: short, explosive bursts that test our limits and give us quick feedback. Think about revision … Read more

From GenAI to Agentic AI: Reconnecting the DOTS for Real ROI

One of the most pressing concerns with Generative AI (GenAI) today is the perceived lack of return on investment. Many organizations are struggling to translate AI hype into tangible value. But the problem isn’t with the technology, it’s with the readiness of the organizations attempting to adopt it. Most enterprises simply aren’t AI ready. Their … Read more