Inside the machine
Most executives treat AI as a technology decision. I think it's an operating model decision. That's a different conversation entirely. I'm Cleve Gibbon, a transformation executive at Omnicom. I write about what AI and agentic systems are doing to how large organisations work — the governance, operating models, and management disciplines that need to change before the technology pays off. Written from inside the machine, not above it.
Blog Archives
The Parallel Agent Economy
Imagine handing a teenager the keys to a Ferrari before they’ve learned to parallel park. That’s where AI is now. The raw power is undeniable. The discipline to handle it is missing. Capability is outpacing control. Something shifted in the … Continue reading
Your AI Budget Is Structured Wrong
Most executives treat AI as a cost line. That’s the wrong mental model, and it’s already creating the wrong decisions. A venture capitalist recently described burning 250 million tokens in a single day, twenty times the amount he had used … Continue reading
The Discipline Most AI Transformations Are Missing
Institutions are splitting into two camps with AI: those encoding discipline directly into the agent layer, and those blindly buying capability. The most durable AI transformations are coming from the first camp. And they got there by slowing down. Linear, … Continue reading
The Hidden Cost of Your Agentic Tooling Decision
Enterprises are making agentic tooling decisions right now without enough information. That’s not a criticism. The information doesn’t exist yet. Today’s pricing tells you almost nothing about tomorrow’s. Cursor reportedly runs negative gross margins on its power users. The cost … Continue reading