About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Author Archives: admin
The Connected Customer Journey
Last week I had the good fortune to attend an unconference session run by Chris Satchell. He’s ex-CTO of Nike. He understands customers. Now as Chief Product Officer over at Comcast, he led with this thought provoking one-liner: Your brand … Continue reading
Posted in content modelling, customer experience
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Content Modelling Series – Rebooted
I’m currently sitting at home listening to the ‘Theme From Shaft’. It soothes the soul. More importantly it has helped me make an important decision. Let me explain. I’m sitting on a shed load of content modelling material that will … Continue reading
Posted in Uncategorized
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Content Management: Back to Basics
One of my clients is about to go-live with the first phase of their content management programme this Summer. It’s not called that of course, it never is, but that’s what it really is. I’m made up for them. And … Continue reading
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Why Content APIs
Have you been hearing a lot about APIs recently? Or maybe the Create Once, Publish Everywhere (COPE) thinking that came out of NPR? It doesn’t matter whether you have or haven’t really. What’s important is that we understand why APIs … Continue reading
Web Standard Template
A Web Standard is both a guide and a measure. I believe that Web Teams that invest enough time and the enough effort into Web Standards, will reap the benefits. We covered this in a previous post. Today, we dive … Continue reading
Posted in standards
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Web Standards
Not many web sites today are launched with clearly defined and/or enforceable Web Standards. For larger organisations, looking to execute efficiently on the Web, this is a major stumbling block. Confession. Having worked in and for large organisations for over … Continue reading
Fix WCM? But what’s broken?
I’ve been delivering web content management solutions for a while now and like a lot of folks out there I still find it extremely challenging. It’s never a walk in the park. No two are the same. And the results … Continue reading
Posted in cms
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Crossing the Great Content Model Divide
What happens today? Delivering and maintaining large web sites is hard. It requires the business team to communicate what they want and for the technology team to deliver what they need. The two groups are known for not getting on. For a web project to … Continue reading
Posted in content modelling
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Content First
Say you’ve been asked to buy a suit for someone you’ve never met. What do you do first? Buy the suit. Meet & Measure them. For design-led projects, we’re buying that suit first. By damn, one way or another that … Continue reading
Posted in content strategy
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Book Review: Letting Go of the Words
Summary Letting Go of the Words is an example-driven tour on how to write content for the web. It’s 350 pages are full of clear, before and after examples, of good and bad web pages. In less than a day, Janice … Continue reading
Posted in content strategy
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