About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Author Archives: admin
Web Standard Template
A Web Standard is both a guide and a measure. I believe that Web Teams that invest enough time and the enough effort into Web Standards, will reap the benefits. We covered this in a previous post. Today, we dive … Continue reading
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Web Standards
Not many web sites today are launched with clearly defined and/or enforceable Web Standards. For larger organisations, looking to execute efficiently on the Web, this is a major stumbling block. Confession. Having worked in and for large organisations for over … Continue reading
Fix WCM? But what’s broken?
I’ve been delivering web content management solutions for a while now and like a lot of folks out there I still find it extremely challenging. It’s never a walk in the park. No two are the same. And the results … Continue reading
Posted in cms
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Crossing the Great Content Model Divide
What happens today? Delivering and maintaining large web sites is hard. It requires the business team to communicate what they want and for the technology team to deliver what they need. The two groups are known for not getting on. For a web project to … Continue reading
Posted in content modelling
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Content First
Say you’ve been asked to buy a suit for someone you’ve never met. What do you do first? Buy the suit. Meet & Measure them. For design-led projects, we’re buying that suit first. By damn, one way or another that … Continue reading
Posted in content strategy
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Book Review: Letting Go of the Words
Summary Letting Go of the Words is an example-driven tour on how to write content for the web. It’s 350 pages are full of clear, before and after examples, of good and bad web pages. In less than a day, Janice … Continue reading
Posted in content strategy
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From Web Sites to Digital Solutions
Web sites are easy When I start a new project, particularly with a new customer, I pay close attention to how they use the term web site. Customers arrive wanting a web site. They walk out with a digital solution. The … Continue reading
Posted in cms, content platforms
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The Information Architect and The Developer
About 10 years ago I was brought into a digital agency, with a burgeoning technology arm, to help them get better at delivering websites. At first, I was sat with the web developers, but over time my audience widened to … Continue reading
Posted in content architecture, content strategy
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Delivering Content is Hard – Where’s my Content Strategy?
There are projects, and then there are content management projects. The latter are the ones that keep me awake at night. The challenges seem to have no bounds. There don’t seem to be any knowledge ceilings in sight. You are constantly … Continue reading
Posted in cms, content strategy
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