We’re in the middle of a paradigm shift from unstructured content towards structured content. We need to revisit the way we capture, classify, organise and store content. We need models to define structured content. Processes to help design them. Peoples to do the work. This content modeling series provides a lightweight introduction to content models. We are using content modeling as the design approach and content models as a communication tool for structured content.
Inside the machine
Most executives treat AI as a technology decision. I think it's an operating model decision. That's a different conversation entirely. I'm Cleve Gibbon, a transformation executive at Omnicom. I write about what AI and agentic systems are doing to how large organisations work — the governance, operating models, and management disciplines that need to change before the technology pays off. Written from inside the machine, not above it.
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