Inside the machine
Most executives treat AI as a technology decision. I think it's an operating model decision. That's a different conversation entirely. I'm Cleve Gibbon, a transformation executive at Omnicom. I write about what AI and agentic systems are doing to how large organisations work — the governance, operating models, and management disciplines that need to change before the technology pays off. Written from inside the machine, not above it.
Category Archives: content platforms
Towards a Marketing Content Hub
Last month industry experts met to discuss the state of content management. Janus Boye facilitated CEOs, CTOs, market analysts, and subject matter experts unpack the term content. What we discovered, with the help of Theresa Regli, was the undeniable rise … Continue reading
Posted in content platforms, dam, cms, content modelling
Leave a comment
Online CXM Solutions – CMS In The Middle
A recently published Forrester Wave report on Web Content Management for Online Customer Experience evaluates the strengths and weaknesses of some of the leading WCM vendors, observing that: The WCM market is growing rapidly to accommodate Customer Experience Management needs (CXM). The most effective … Continue reading
Posted in cms, content strategy, content platforms, marketing
2 Comments
Baked in Analytics
The old adage, you can’t control what you can’t measure, resonates loud and clear with marketers. If you don’t measure, you just don’t know, and businesses today cannot afford to be ignorant of their customer needs. Technology has played a vital … Continue reading
Posted in cms, content platforms, marketing
Leave a comment
What is a Marketing Technology Platform
Last month I gave a presentation on building a marketing technology platform. A few people have been in touch to share their ideas around customer engagement platforms and marketing automation. It comes as no surprise that there are numerous marketing technology … Continue reading
Posted in content platforms
2 Comments
From Web Sites to Digital Solutions
Web sites are easy When I start a new project, particularly with a new customer, I pay close attention to how they use the term web site. Customers arrive wanting a web site. They walk out with a digital solution. The … Continue reading
Posted in cms, content platforms
Leave a comment