Cleve Gibbon

content management, content modelling, digital ecosystems, technology evangelist.

Content Modelling Series – Done

KristinaAndCleveIt’s been fun few years, but my content modelling blog post series has come to an end. I started it to amplify what others were saying about structured content, and to make it accessible. When I started, there was gap: everyone knew structured content was important but there weren’t many places to go to show you how to approach it.

Content modelling is important.  It’s about designing content together, as part of a cross-disciplinary team.  Not from the tech up, or from the business down, but as a joined-up, sustainable team across the organisation.  

A content model is a communication vehicle.  Content modelling is the process to facilitate that communication. Value content modelling over the content model.

As I close out this series, I want to review where we’ve been, what we’ve learned and start to think about what comes next.

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From Design Skimping to Design Thinking

Mini CooperThis post has been on my mind, on and off, for about ten years now.  I know, I know; I’m slow.  It’s about the wide and numerous assumptions people make about design when creating digital products and services. I’ve been doing this for over twenty years now, and to sum it up, we just don’t spend enough time doing design.  We pay good lip service to design, but by and large, design is under valued, under sold and always under scrutiny.  This is blood boilingly crazy when clearly the likes of Apple, GE, Google, Tesla and Netflix are founded upon the results of great design. So why do the rest of us skimp on design?

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About Cleve Gibbon



I'm a technologist passionate about enabling consumers, employees, and clients do more with less, whilst having fun at the same time.


My sort of up-to-date cv tells you my past, linked in shows you my professional network and on twitter you can find out what I'm currently up to.