About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Author Archives: cleve
Into the metaverse
Following on from my last post, I decided to spend a little more creative time in the metaverse. Basically, sidestepping all the cryptocurrency noise around the collapse of FTX. So I read The Metaverse Handbook with a forward from Paris … Continue reading
Posted in Uncategorized
Leave a comment
Make the space to create
I know when I’m running low on creativity. I stop writing. I’m happiest when I’m learning, and I learn by doing. By creating stuff. Tearing things apart and putting them back together, differently. And then my brain starts popping … Continue reading
Posted in creativity
1 Comment
Economy Ecosystem
I recently listened to a McKinsey podcast that features Miklos talking about the “economy ecosystem“. It put into words something that has been bugging me for a while now about articulating the true role technology plays within organizations of the … Continue reading
Posted in brand, technology
Leave a comment
Clothes Waste
We waste a lot of clothes. Fast fashion doesn’t help either. New becomes old faster than old becomes new so we end up with too much. That wouldn’t be a problem except for the fact that it’s environmentally expensive to … Continue reading
Posted in sustainability
14 Comments
Washing the dishes
Right now thousands of people are washing dishes. Both dishwashers and people are using that abundant supply of water to clean their dirty dishes. However, we all know that water is fast becoming scarce. It’s not abundant. So does this … Continue reading
Posted in sustainability
Leave a comment
Responsible AI
A lot of people do not trust AI. Sentient machines will eventually wipe out the human race if left unchecked. We’ve all watched Terminator and the birth of SkyNet. Today, scientists and technologists disrupt at pace. This is progress. It’s … Continue reading
Posted in AI
Leave a comment
Team of Teams
I recently finished the book Team of Teams. For me, it was one of those books that give sensible names to the things already do, but articulated in a clear, smart, and demonstrable way. It’s about leadership. What was … Continue reading
Posted in leadership
Leave a comment
Ethics and Compliance
Ethics and Compliance The oversight of ethics and compliance programs is a core board responsibility. A single corporate misstep today can result in immediate reductions in business operations and/or long-term reputational brand damage. Both are important but in very … Continue reading
Posted in board
Leave a comment
Three simple data questions
Information is useful and useable data. During a typical working day, a business hopes to close with more valuable information than it started with. The broader goal(s) is to better understand “this” in order to achieve “that” – whatever this … Continue reading
Posted in platforms
Leave a comment
What is product engagement
If you like something, you’ll use it. A lot. That’s product engagement. I recently listened to John Straw speaking on a McKinsey podcast. I’m sharing his super simple way of thinking about product engagement. Take a look at these two … Continue reading
Posted in glossary
Leave a comment