Cleve Gibbon

We are living in a digital world.  Every organisation is going through a digital transformation today to stay relevant and be competitive.  The smartest organisations are not going it alone. They enlist help to fill  expertise gaps and bring in experience to accelerate them on their digital transformation journey.  This help comes in the form of agencies and consultancies that have ‘done it before‘.  However, are digital transformation partners themselves transforming?

It is not the strongest of the most intelligent who will survive but those who can best manage change – Charles Darwin

Late last year I attended a digital marketing event where a major global brand in the financial sector asked the agencies in the audience, are YOU transforming too?  The presenter went on and listed a few things they look for from an agency to help them.  We’ll get back to those.  But first, his organisation clearly manages a large ecosystem  of agencies and consultancies.  With everyone one of them offering up experience and expertise to do better in a digital world.  How can he differentiate between them?

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