About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Category Archives: content architecture
Content Engine Blueprint
If we can address the content challenges that exist within brands, what opportunities can organisations capitalise on now to deliver personalised experiences? We asked that question to a mix of agencies, brands and partners that attended a WPP European Summit … Continue reading
Posted in content architecture, productivity
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From Design Skimping to Design Thinking
This post has been on my mind, on and off, for about ten years now. I know, I know; I’m slow. It’s about the wide and numerous assumptions people make about design when creating digital products and services. I’ve been … Continue reading
Posted in content architecture, digital, design
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Content APIs: A is for Access
Please watch this two minute video. It does an amazing job of describing the utility of APIs using a deck of playing cards. Content APIs are on the rise because we need ubiquitous access to content. For a while now, … Continue reading
Why Content APIs
Have you been hearing a lot about APIs recently? Or maybe the Create Once, Publish Everywhere (COPE) thinking that came out of NPR? It doesn’t matter whether you have or haven’t really. What’s important is that we understand why APIs … Continue reading
The Rise and Rise of Content Junk
The amount content we produced in 2011 alone exceeded the content created in all previous years combined. ALL previous years combined! We more than doubled the size of our digital content universe. That wouldn’t be such a bad thing if all … Continue reading
Low Effort increases Customer Loyalty
Back in July 2010, the Harvard Business Review (HBR) told businesses to Stop Trying to Delight Your Customers. HBR challenged conventional marketing wisdom and declared that satisfied customers are NOT loyal customers. Delighting customers does not build loyalty. However, reducing the amount of … Continue reading
Posted in marketing, content architecture
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Web Standard Template
A Web Standard is both a guide and a measure. I believe that Web Teams that invest enough time and the enough effort into Web Standards, will reap the benefits. We covered this in a previous post. Today, we dive … Continue reading
Posted in standards
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Web Standards
Not many web sites today are launched with clearly defined and/or enforceable Web Standards. For larger organisations, looking to execute efficiently on the Web, this is a major stumbling block. Confession. Having worked in and for large organisations for over … Continue reading
The Information Architect and The Developer
About 10 years ago I was brought into a digital agency, with a burgeoning technology arm, to help them get better at delivering websites. At first, I was sat with the web developers, but over time my audience widened to … Continue reading
Posted in content architecture, content strategy
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