About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Category Archives: content modelling
Crossing the Great Content Model Divide
What happens today? Delivering and maintaining large web sites is hard. It requires the business team to communicate what they want and for the technology team to deliver what they need. The two groups are known for not getting on. For a web project to … Continue reading
Posted in content modelling
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