Category Archives: content platforms

Towards a Marketing Content Hub

Posted on April 9, 2019 by admin

Last month industry experts met to discuss the state of content management. Janus Boye facilitated CEOs, CTOs, market analysts, and subject matter experts unpack the term content. What we discovered, with the help of Theresa Regli, was the undeniable rise … Continue reading →

Posted in cms, content modelling, content platforms, dam | Leave a comment

Online CXM Solutions – CMS In The Middle

Posted on August 1, 2011 by cleve

A recently published Forrester Wave report on Web Content Management for Online Customer Experience evaluates the strengths and weaknesses of some of the leading WCM vendors, observing that: The WCM market is growing rapidly to accommodate Customer Experience Management needs (CXM). The most effective … Continue reading →

Posted in content strategy, content platforms, marketing, cms | 2 Comments

Baked in Analytics

Posted on May 29, 2011 by cleve

The old adage, you can’t control what you can’t measure, resonates loud and clear with marketers. If you don’t measure, you just don’t know, and businesses today cannot afford to be ignorant of their customer needs. Technology has played a vital … Continue reading →

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What is a Marketing Technology Platform

Posted on February 20, 2011 by cleve

Last month I gave a presentation on building a marketing technology platform. A few people have been in touch to share their ideas around customer engagement platforms and marketing automation. It comes as no surprise that there are numerous marketing technology … Continue reading →

Posted in content platforms | 2 Comments

From Web Sites to Digital Solutions

Posted on April 6, 2009 by admin

Web sites are easy When I start a new project, particularly with a new customer, I pay close attention to how they use the term web site. Customers arrive wanting a web site. They walk out with a digital solution. The … Continue reading →

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