About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Category Archives: content strategy
Book Review: Letting Go of the Words
Summary Letting Go of the Words is an example-driven tour on how to write content for the web. It’s 350 pages are full of clear, before and after examples, of good and bad web pages. In less than a day, Janice … Continue reading
Posted in content strategy
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The Information Architect and The Developer
About 10 years ago I was brought into a digital agency, with a burgeoning technology arm, to help them get better at delivering websites. At first, I was sat with the web developers, but over time my audience widened to … Continue reading
Posted in content architecture, content strategy
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Delivering Content is Hard – Where’s my Content Strategy?
There are projects, and then there are content management projects. The latter are the ones that keep me awake at night. The challenges seem to have no bounds. There don’t seem to be any knowledge ceilings in sight. You are constantly … Continue reading
Posted in cms, content strategy
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