Summary
Letting Go of the Words is an example-driven tour on how to write content for the web. It’s 350 pages are full of clear, before and after examples, of good and bad web pages. In less than a day, Janice (Ginny) Redish will transform the way you write for the web. Ginny is clearly an accomplished author. During the day, she helps people create usable and useful web sites. This book is more of a handbook, jammed packed with great tips and explanations of why stuff works and other stuff doesn’t. What Ginny manages to do is communicate practical web writing guidelines to experienced web readers like us.
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About 10 years ago I was brought into a digital agency, with a burgeoning technology arm, to help them get better at delivering websites. At first, I was sat with the web developers, but over time my audience widened to include both Information Architects and Designers. That’s when the sparks started to fly and I was plunged head first into the world of mutual disrespect between all parties.
Things have moved on (a little) since then but I would like to share some of things I learnt back then, and mix that in with what I still see today. If you have any thoughts in and around this area, I would love to hear them. Be sure to let me know from which vantage point you’re coming from when commenting though… 🙂
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There are projects, and then there are content management projects. The latter are the ones that keep me awake at night. The challenges seem to have no bounds. There don’t seem to be any knowledge ceilings in sight. You are constantly learning (which is good), sharpening your tools and/or adding new ones to your content toolbox to successfully deliver these kinds of projects. So why are content management projects so damned hard then?
Now I agree with the folks back at CMS Myth when they say:
“CMS is a technology, while content management is a discipline.”
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