About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Category Archives: glossary
What is product engagement
If you like something, you’ll use it. A lot. That’s product engagement. I recently listened to John Straw speaking on a McKinsey podcast. I’m sharing his super simple way of thinking about product engagement. Take a look at these two … Continue reading
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Business agility
Twenty years ago technical agility unlocked smarter ways to ship software faster. Did you that Amazon.Com releases code changes to meet customer needs every 12 seconds? Now, after a year of living with COVID, business agility is now the next … Continue reading
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