About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Category Archives: news
Luvvie Ajayi
Have you heard of Luvvie Ajayi Jones? I had the pleasure of joining a zoom call with her at a company summit. She was awesome. A comedian. Writer. Truth teller. So, that is Luvvie. Instead of me telling you about … Continue reading
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CSForum 2013
So hot off the tails of a couple of amazing Confab conferences in both London and Minneapolis, comes CS Forum 2013. This year CS Forum comes to Helskini with a Facebook community to boot. I must confess; I’ve haven’t spent … Continue reading
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Why Content APIs
Have you been hearing a lot about APIs recently? Or maybe the Create Once, Publish Everywhere (COPE) thinking that came out of NPR? It doesn’t matter whether you have or haven’t really. What’s important is that we understand why APIs … Continue reading
I am not bored
On Thursday, 16th May, David Beckham retired from the beautiful game. Unplanned, I joined him. I was out playing 7-a-side football that Thursday, scored the first goal. A left-footed scorcher into the top-right hand corner, and was turning up field … Continue reading
Taxonomy, Metadata and Search at Confab 2012
Notes on Seth Earley’s Confab 2012 Workshop on Taxonomy, Metadata and Search: Put Your Content to Work: It’s okay to have more than one taxonomy. Taxonomy is NOT the same as navigation. You want to create multiple navigation structures from … Continue reading
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Back Home
So, after a couple of years of writing for other blogs, which I will continue to do in earnest here and here, I’m coming back home. No major changes. It will continue to be about the stuff I feel most passionate about: digital content, technology … Continue reading
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What happened in 2011?
This year has been a little bit crazy. It’s mid November and I’ve called time on 2011. I need to slow down on the conference and seminar scene and try to digest some of the amazing things I’ve learnt listening, … Continue reading
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