Term | Description |
---|---|
Content Item | An instance of a content type. For every content type, there are many content items. Content types specify what attributes a content item can have (e.g. it's the cookie cutter). When a content item (the cookie) is created a copy of the content type is made and values assigned to each of those attributes. |
Content Attribute | A property within a content type. For example, the content type Person may have three attributes, age, name, and title. Collectively, the attributes define what a content type is. Also commonly referred to as: Property, Field, and Element. |
Content Type | A content type is an information asset. It is an abstraction that captures the essential characteristics (attributes) of content that distinguish it from all other kinds of content. A content type is a unique, re-usable, value-creating unit of information. |
Content Module | A content module is a collection of highly-cohesive content types. |
Content Package | A content package is a collection of content items. |
Instantiation | The creation of a content item from a content type. |
Content Model | A content model is a formal representation of structured content as a collection of content types and their inter-relationships. |
Content Relationship | A content relationship expresses the way one content type relates to another. |
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About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
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