About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Blog Archives
Content Engine Explained
What content challenges prevent you from engaging in broader and deeper customer relationships? Broader with more channels and deeper through personalisation. It’s 2017 and we continue to fight the good fight to deliver the most basic personalised experiences within a … Continue reading
Posted in content strategy, customer experience
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Content Engine Blueprint
If we can address the content challenges that exist within brands, what opportunities can organisations capitalise on now to deliver personalised experiences? We asked that question to a mix of agencies, brands and partners that attended a WPP European Summit … Continue reading
Posted in content architecture, productivity
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Content Engine Operationalisation
Well, thank you for sticking around for the third and final post in the series where we share a few tips on content engine operationalisation. The first post in this content engine series highlighted the top ten content challenges … Continue reading
Posted in customer experience
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