About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Author Archives: cleve
Content modeling revisited
I miss writing about content design. However, when I wrapped up my content modeling series four years ago (Oct 2016), I started getting mail. A lot of mail. From practitioners to managers, and the odd executive. All asking the same … Continue reading
Posted in Uncategorized, content modelling
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Get your Digital Power Steps On
Joe Pulizzi and Robert Rose of the Content Marketing Institute always make me think. This week their thought-provoking notes overlapped with something that has been niggling at me for some time now: future planning. I’m a firm believer that the … Continue reading
Posted in digital
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Content Modelling Series – Update
Short update. It’s been a little bit hectic over here in the content modelling series. To summarise what we did: Outlined the key elements of a content model: types, attributes, relationships, modules, items and packages. Explained the difference between content … Continue reading
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From Design Skimping to Design Thinking
This post has been on my mind, on and off, for about ten years now. I know, I know; I’m slow. It’s about the wide and numerous assumptions people make about design when creating digital products and services. I’ve been … Continue reading
Posted in digital, design, content architecture
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Grow Slow or Die Fast – Confab 2014
Remember Blockbusters? What about Kodak? Popular dinner time talking points for digital blunders. Then the ranting starts. I ain’t going down like that. Not me. No way. No how. Not on my watch. This kind of corporate fear fuels popular … Continue reading
Posted in content strategy, digital
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Fish out of water
Ooooh, it’s all a bit different in here isn’t it? This seems to be a place about managing content yet this post is written by someone whose role isn’t about content management. My role is CONTEXT management. Let’s explain; Cleve … Continue reading
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No model survives first contact with real content
At Content Strategy Forum 2013 in Helsinki, in a great presentation on “Deblobbing in the Real World”, Jeff Eaton said something that resonated deeply with me: No model survives contact with real content. I whole-heartedly concur. But, something was still … Continue reading
Posted in content modelling
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Content APIs: A is for Access
Please watch this two minute video. It does an amazing job of describing the utility of APIs using a deck of playing cards. Content APIs are on the rise because we need ubiquitous access to content. For a while now, … Continue reading
CSForum 2013
So hot off the tails of a couple of amazing Confab conferences in both London and Minneapolis, comes CS Forum 2013. This year CS Forum comes to Helskini with a Facebook community to boot. I must confess; I’ve haven’t spent … Continue reading
Posted in news, content strategy
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Meaningful HTML
Today you’ve been asked to create some meaningful HTML. What’s that you ask? We’ll get back to that. However, you knew that this day would come and prepared for it. You have a very simple, but workable content model jammed … Continue reading