About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Author Archives: cleve
Please Keep It Simple
It’s hard to keep things simple. However, simple things get things done. I was a long term user of Evernote. I used it for one thing; to take notes. On my desktop. Through the web. When traveling with my phone. … Continue reading
Posted in productivity, gtd
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In Five for Five
I procrastinate. I know when I’m doing it but struggle to avoid it. However, I hate not getting things done more than I love to procrastinate. So I found this technique to just get me started. I’m calling it the … Continue reading
Posted in productivity, gtd
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The 05 meeting rule
I’ve updated my simple meeting policy to include the 05 meeting rule. My simple meeting policy shortens traditional 30-minute meetings to 25 minutes and 1-hour meetings to 50 minutes. However, that didn’t stop some meetings from overrunning and eating into … Continue reading
Posted in productivity, gtd
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Content modeling revisited
I miss writing about content design. However, when I wrapped up my content modeling series four years ago (Oct 2016), I started getting mail. A lot of mail. From practitioners to managers, and the odd executive. All asking the same … Continue reading
Posted in Uncategorized, content modelling
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Get your Digital Power Steps On
Joe Pulizzi and Robert Rose of the Content Marketing Institute always make me think. This week their thought-provoking notes overlapped with something that has been niggling at me for some time now: future planning. I’m a firm believer that the … Continue reading
Posted in digital
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Content Modelling Series – Update
Short update. It’s been a little bit hectic over here in the content modelling series. To summarise what we did: Outlined the key elements of a content model: types, attributes, relationships, modules, items and packages. Explained the difference between content … Continue reading
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From Design Skimping to Design Thinking
This post has been on my mind, on and off, for about ten years now. I know, I know; I’m slow. It’s about the wide and numerous assumptions people make about design when creating digital products and services. I’ve been … Continue reading
Posted in content architecture, digital, design
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Grow Slow or Die Fast – Confab 2014
Remember Blockbusters? What about Kodak? Popular dinner time talking points for digital blunders. Then the ranting starts. I ain’t going down like that. Not me. No way. No how. Not on my watch. This kind of corporate fear fuels popular … Continue reading
Posted in content strategy, digital
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Fish out of water
Ooooh, it’s all a bit different in here isn’t it? This seems to be a place about managing content yet this post is written by someone whose role isn’t about content management. My role is CONTEXT management. Let’s explain; Cleve … Continue reading
Posted in content strategy
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No model survives first contact with real content
At Content Strategy Forum 2013 in Helsinki, in a great presentation on “Deblobbing in the Real World”, Jeff Eaton said something that resonated deeply with me: No model survives contact with real content. I whole-heartedly concur. But, something was still … Continue reading
Posted in content modelling
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