About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Author Archives: cleve
I am not bored
On Thursday, 16th May, David Beckham retired from the beautiful game. Unplanned, I joined him. I was out playing 7-a-side football that Thursday, scored the first goal. A left-footed scorcher into the top-right hand corner, and was turning up field … Continue reading
On Demand Vs On Schedule
We want everything on demand. From content to food. But we are programmed to do things on schedule. This year I’m running a number of mini life experiments to see if I can make long term changes to things that … Continue reading
Posted in productivity, experiment
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Planning, Productivity and Progress – The Power of P
I love the letter P. A powerful plosive that you can’t pronounce without putting your lips together – go on, do it – and then POW! We need to mind our P’s on projects, specifically around planning, productivity and progress. … Continue reading
Posted in productivity, gtd
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The Rise and Rise of Content Junk
The amount content we produced in 2011 alone exceeded the content created in all previous years combined. ALL previous years combined! We more than doubled the size of our digital content universe. That wouldn’t be such a bad thing if all … Continue reading
Taxonomy, Metadata and Search at Confab 2012
Notes on Seth Earley’s Confab 2012 Workshop on Taxonomy, Metadata and Search: Put Your Content to Work: It’s okay to have more than one taxonomy. Taxonomy is NOT the same as navigation. You want to create multiple navigation structures from … Continue reading
Posted in news
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Simple Site for Authors
An on-going challenge for CMS build projects is that they are pre-dominantly design led with the primary focus set on publishing content. With less attention paid to users in content producing roles, editorial needs are rarely catered. The new solution … Continue reading
CMS Build Project Paths
The importance of digital content to an organisation is growing year on year. At all levels, we’re hearing people asking for better ways to manage their content. Not as fast as we hoped, but this has led to advances in … Continue reading
Posted in cms
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Back Home
So, after a couple of years of writing for other blogs, which I will continue to do in earnest here and here, I’m coming back home. No major changes. It will continue to be about the stuff I feel most passionate about: digital content, technology … Continue reading
Posted in news
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What happened in 2011?
This year has been a little bit crazy. It’s mid November and I’ve called time on 2011. I need to slow down on the conference and seminar scene and try to digest some of the amazing things I’ve learnt listening, … Continue reading
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technology and content folks are still disconnected
Last week at the Content Strategy Forum 2011 in London I gave a presentation on The Strategist and the Executioner. It was my first outing at a content strategy conference. I met some very smart people and got some great “in the corridor” … Continue reading
Posted in content strategy
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