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About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Areas of Interest
- AI (12)
- automation (8)
- board (1)
- brand (3)
- change (1)
- cms (8)
- content architecture (7)
- content modelling (11)
- content platforms (5)
- content strategy (13)
- creativity (1)
- customer experience (6)
- dam (1)
- design (2)
- digital (7)
- enterprise experience (2)
- experiment (1)
- glossary (2)
- gtd (8)
- innovation (2)
- intelligent (7)
- leadership (1)
- marketing (5)
- news (7)
- owned media (1)
- platforms (5)
- productivity (11)
- standards (2)
- sustainability (3)
- technology (6)
- transformation (3)
- Uncategorized (18)
Category Archives: automation
Execution with AI
One of the fascinating aspects of language is the myriad ways to convey the same message. Different audiences require tailored messaging that resonates specifically with them. Today, the tech industry emphasizes that execution with AI is the future. However, let’s … Continue reading
Posted in technology, AI, automation
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Towards AI Agents
The digital workforce is on the cusp of a revolution, an exhilarating fusion of human and artificial intelligence (AI) agents. This transformative wave promises to be nothing short of spectacular, yet it also poses a daunting challenge for those unprepared. … Continue reading
Posted in AI, automation, intelligent
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Digital Task-Based Workforce
A successful company will at start the day with valuable information. After completing a bunch of tasks, that company ends the day with even more valuable information. And from valuable information comes profit and growth. Today, the digital workforce is … Continue reading
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Knowledge Workers in the AI Age
Knowledge workers use their intellectual skills to create, process, and share information. Scientists, architects, engineers, lawyers, teachers, analysts, planners, and software developers are just a few examples of knowledge workers that think for a living. They are key contributors to … Continue reading
Posted in automation, intelligent, AI
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What is AiA
I’ve always been interested in getting things done (GTD). Both professionally and personally. Being productive with a focus on the execution side is important, but not without embracing the rise of intelligence in the workplace. Right now, Intelligent Automation (IA) … Continue reading
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Into 2024 with technology, workloads, and AI
As the calendar flipped to 2024, I found myself wanting more. After a transformative decade at WPP. A period marked by growth, learning, and remarkable achievements. I decided it was time for a change. This decision wasn’t made lightly. It … Continue reading
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Artificial Intelligence and Intelligent Automation (AiA)
Artificial Intelligence and Intelligent Automation (AiA) are connected by intelligence. And it’s no coincidence. (Intelligent) Automation The corporate ask of automation remains the same; do more with less. Because time is money. Automation is an efficiency play to do … Continue reading
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Automate today
The promise of automation is to lighten your current load. To give you more time to focus on the things that matter most. However, you have to give up precious time now to get more time later. For already time … Continue reading
Posted in automation
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