Inside the machine
Most executives treat AI as a technology decision. I think it's an operating model decision. That's a different conversation entirely. I'm Cleve Gibbon, a transformation executive at Omnicom. I write about what AI and agentic systems are doing to how large organisations work — the governance, operating models, and management disciplines that need to change before the technology pays off. Written from inside the machine, not above it.
Category Archives: Demand Side
What is the demand side of AI?
AI has a supply side and a demand side. Most conversations start and finish on supply: models, tools, agents, and platforms. But capability is only half the equation. What is the demand side of AI? This matters now because the … Continue reading
Posted in Demand Side
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