About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Category Archives: brand
Economy Ecosystem
I recently listened to a McKinsey podcast that features Miklos talking about the “economy ecosystem“. It put into words something that has been bugging me for a while now about articulating the true role technology plays within organizations of the … Continue reading
Posted in brand, technology
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WPP Sitecore Alliance
Last week was big week. It had nothing to do with hitting Vegas and everything to do with activating the WPP Sitecore Alliance. What is that?
Posted in marketing, platforms, brand, enterprise experience
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Brand Purpose and Loyalty
A brand must have clear purpose and live by it in order to retain loyal customers. Brand purpose and loyalty. Today I’d like to share a short story about how easy it is to shatter loyalty when a brand’s behaviour … Continue reading