About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Category Archives: cms
Towards a Marketing Content Hub
Last month industry experts met to discuss the state of content management. Janus Boye facilitated CEOs, CTOs, market analysts, and subject matter experts unpack the term content. What we discovered, with the help of Theresa Regli, was the undeniable rise … Continue reading
Posted in dam, cms, content modelling, content platforms
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Simple Site for Authors
An on-going challenge for CMS build projects is that they are pre-dominantly design led with the primary focus set on publishing content. With less attention paid to users in content producing roles, editorial needs are rarely catered. The new solution … Continue reading
CMS Build Project Paths
The importance of digital content to an organisation is growing year on year. At all levels, we’re hearing people asking for better ways to manage their content. Not as fast as we hoped, but this has led to advances in … Continue reading
Posted in cms
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Online CXM Solutions – CMS In The Middle
A recently published Forrester Wave report on Web Content Management for Online Customer Experience evaluates the strengths and weaknesses of some of the leading WCM vendors, observing that: The WCM market is growing rapidly to accommodate Customer Experience Management needs (CXM). The most effective … Continue reading
Posted in content strategy, content platforms, marketing, cms
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Baked in Analytics
The old adage, you can’t control what you can’t measure, resonates loud and clear with marketers. If you don’t measure, you just don’t know, and businesses today cannot afford to be ignorant of their customer needs. Technology has played a vital … Continue reading
Posted in cms, content platforms, marketing
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Fix WCM? But what’s broken?
I’ve been delivering web content management solutions for a while now and like a lot of folks out there I still find it extremely challenging. It’s never a walk in the park. No two are the same. And the results … Continue reading
Posted in cms
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From Web Sites to Digital Solutions
Web sites are easy When I start a new project, particularly with a new customer, I pay close attention to how they use the term web site. Customers arrive wanting a web site. They walk out with a digital solution. The … Continue reading
Posted in cms, content platforms
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Delivering Content is Hard – Where’s my Content Strategy?
There are projects, and then there are content management projects. The latter are the ones that keep me awake at night. The challenges seem to have no bounds. There don’t seem to be any knowledge ceilings in sight. You are constantly … Continue reading
Posted in cms, content strategy
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