About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Category Archives: customer experience
Own Your Owned Media
Succeeding online used to be about launching web sites. Dot com and done! Fast forward twenty years and web sites are just one of many touch points competing for consumer attention. In addition to web sites, newsletters, catalogs, blogs, kiosks … Continue reading
Posted in customer experience, owned media
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Going Frictionless
I recently visited Six Flags in Illinois – a massive and totally awesome theme park. The purchase journey presented a number of options to buy the tickets: Mobile, Print, Collect and Post. Everyone one of them was a pain in … Continue reading
Content Engine Operationalisation
Well, thank you for sticking around for the third and final post in the series where we share a few tips on content engine operationalisation. The first post in this content engine series highlighted the top ten content challenges … Continue reading
Posted in customer experience
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Content Engine Explained
What content challenges prevent you from engaging in broader and deeper customer relationships? Broader with more channels and deeper through personalisation. It’s 2017 and we continue to fight the good fight to deliver the most basic personalised experiences within a … Continue reading
Posted in content strategy, customer experience
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The Rise of Enterprise Experience
In today’s experience economy, becoming customer centric is a necessary and well acknowledged transformative organisational challenge. Let’s break that down. We see the customer as the consumer and the organisation as the enterprise. Over the last few years the focus has … Continue reading
Posted in digital, customer experience
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The Connected Customer Journey
Last week I had the good fortune to attend an unconference session run by Chris Satchell. He’s ex-CTO of Nike. He understands customers. Now as Chief Product Officer over at Comcast, he led with this thought provoking one-liner: Your brand … Continue reading
Posted in content modelling, customer experience
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