Category Archives: marketing

WPP Sitecore Alliance

Posted on October 24, 2017 by admin

Last week was big week.  It had nothing to do with hitting Vegas and everything to do with activating the WPP Sitecore Alliance.  What is that?

Posted in marketing, platforms, brand, enterprise experience | Leave a comment

Online CXM Solutions – CMS In The Middle

Posted on August 1, 2011 by cleve

A recently published Forrester Wave report on Web Content Management for Online Customer Experience evaluates the strengths and weaknesses of some of the leading WCM vendors, observing that: The WCM market is growing rapidly to accommodate Customer Experience Management needs (CXM). The most effective … Continue reading →

Posted in content strategy, content platforms, marketing, cms | 2 Comments

Low Effort increases Customer Loyalty

Posted on July 17, 2011 by cleve

Back in July 2010, the Harvard Business Review (HBR) told businesses to Stop Trying to Delight Your Customers. HBR challenged conventional marketing wisdom and declared that satisfied customers are NOT loyal customers. Delighting customers does not build loyalty. However, reducing the amount of … Continue reading →

Posted in content architecture, marketing | 1 Comment

Baked in Analytics

Posted on May 29, 2011 by cleve

The old adage, you can’t control what you can’t measure, resonates loud and clear with marketers. If you don’t measure, you just don’t know, and businesses today cannot afford to be ignorant of their customer needs. Technology has played a vital … Continue reading →

Posted in cms, content platforms, marketing | Leave a comment

Two marketing views of your website

Posted on February 7, 2011 by cleve

Where do you think your website sits on the Web? The folks over at Hubspot and have been quite vocal when advocating the benefits of inbound marketing over outbound marketing. They are not alone. Real-world marketing experiences reported by the Content Marketing … Continue reading →

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