About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Category Archives: productivity
Healthy Curiosity
My wife is a writer. Last week she shared an interesting piece of advice for dealing with writer’s block. Cleve, you need a good dose of healthy curiosity Cleve. Of course, I asked for more details and I got this: … Continue reading
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Please Keep It Simple
It’s hard to keep things simple. However, simple things get things done. I was a long term user of Evernote. I used it for one thing; to take notes. On my desktop. Through the web. When traveling with my phone. … Continue reading
Posted in productivity, gtd
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In Five for Five
I procrastinate. I know when I’m doing it but struggle to avoid it. However, I hate not getting things done more than I love to procrastinate. So I found this technique to just get me started. I’m calling it the … Continue reading
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The 05 meeting rule
I’ve updated my simple meeting policy to include the 05 meeting rule. My simple meeting policy shortens traditional 30-minute meetings to 25 minutes and 1-hour meetings to 50 minutes. However, that didn’t stop some meetings from overrunning and eating into … Continue reading
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Separate Work from Home
I’m a big fan of productivity. There is always too much to do. That’s why I’m continually looking for ways to do more with less. Over the last twenty years I’ve adopted best practices (e.g. GTD – Getting Things Done), … Continue reading
Block Days for Getting Things Done
I’m always looking for ways to be more productive. Always. With so many things to get done, I’ve been a long time subscriber to the getting things done philosophy. Over the last couple of years, I’ve been toying with a … Continue reading
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Becoming reMarkable
I got myself a reMarkable for Christmas. With a £479 price tag, it wasn’t cheap. A reMarkable is a paper tablet for people that like paper. I use it to read articles, annotate presentations, capture notes, review books, and most … Continue reading
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Content Engine Blueprint
If we can address the content challenges that exist within brands, what opportunities can organisations capitalise on now to deliver personalised experiences? We asked that question to a mix of agencies, brands and partners that attended a WPP European Summit … Continue reading
Posted in content architecture, productivity
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Realistic Outcome = Outcome + Approach
We like outcomes. They tend to be simple things that we can wrap our heads around. I need to be more focused. I want to lose weight. I should listen more. Focus. Weight Loss. Listen. All outcomes. But are they … Continue reading
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On Demand Vs On Schedule
We want everything on demand. From content to food. But we are programmed to do things on schedule. This year I’m running a number of mini life experiments to see if I can make long term changes to things that … Continue reading
Posted in productivity, experiment
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