We’re in the middle of a paradigm shift from unstructured content towards structured content. We need to revisit the way we capture, classify, organise and store content. We need models to define structured content. Processes to help design them. Peoples to do the work. This content modeling series provides a lightweight introduction to content models. We are using content modeling as the design approach and content models as a communication tool for structured content.
About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
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