Cannes Lions Innovation happens every year. This year it’s fully digital. The best of best submit their creative works in the hope of winning. Sadly, Cannes was canned in 2020 due to COVID. So in 2021, there’s two years’ worth of innovative work to judge. I had the honor of joining 9 other judges that reviewed 161 entries in the innovation category.
It was hard. So many great entries spanning the 6 innovation sub-categories of early-stage, applied, scalable, product, brand strategy & experience, and innovative technology. We shortlisted 17 entries. This week the shortlisted teams will present their work to the judging panel. By the end of the week, they’ll be winners.
Well done to everyone that entered. Good luck to the shortlisted. If you know any of the judges, next week they will have a singular focus. So wish ’em look.
