Site Series
About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Areas of Interest
- agentic (1)
- AI (16)
- automation (11)
- board (1)
- brand (3)
- change (1)
- cms (8)
- content architecture (7)
- content modelling (11)
- content platforms (5)
- content strategy (13)
- creativity (1)
- customer experience (6)
- dam (1)
- design (2)
- digital (8)
- enterprise experience (2)
- experiment (1)
- glossary (2)
- gtd (8)
- innovation (2)
- intelligent (8)
- leadership (1)
- marketing (5)
- news (7)
- owned media (1)
- platforms (5)
- productivity (11)
- standards (2)
- sustainability (3)
- technology (6)
- transformation (3)
- Uncategorized (18)
- work (1)
- workforce (1)
Author Archives: cleve
Ethics and Compliance
Ethics and Compliance The oversight of ethics and compliance programs is a core board responsibility. A single corporate misstep today can result in immediate reductions in business operations and/or long-term reputational brand damage. Both are important but in very … Continue reading
Posted in board
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Three simple data questions
Information is useful and useable data. During a typical working day, a business hopes to close with more valuable information than it started with. The broader goal(s) is to better understand “this” in order to achieve “that” – whatever this … Continue reading
Posted in platforms
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What is product engagement
If you like something, you’ll use it. A lot. That’s product engagement. I recently listened to John Straw speaking on a McKinsey podcast. I’m sharing his super simple way of thinking about product engagement. Take a look at these two … Continue reading
Posted in glossary
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Healthy Curiosity
My wife is a writer. Last week she shared an interesting piece of advice for dealing with writer’s block. Cleve, you need a good dose of healthy curiosity Cleve. Of course, I asked for more details and I got this: … Continue reading
Posted in productivity
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Devyce
I’m a Londoner living in America. However, I still need a UK number primarily for banking purposes. Security is real. However, mobile provider tariff plans are both complicated and costly. So how do you get a reliable UK number with … Continue reading
Posted in platforms
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Black Leadership
I’m black. Born in England and live in Seattle, Washington. I turned fifty in 2021. I’ve three careers – so far – an academic (5 years), a software architect (6 years), and currently a chief technology officer (16 years). For … Continue reading
Posted in Uncategorized
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From Cash Wallets to Digital Wallets
Digital wallets are on the rise. In year COVID – 2020 – digital wallets surpassed cash as the number one payment at all point-of-sales globally. That’s a big deal. But what are you and I using now instead of cash? … Continue reading
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It’s not just about the tech
Have you ever heard someone say, “it’s not just about the tech“? Yes, you have. In fact, it’s more like, how many times? Now think back to the context in which technology was presented in that way. This isn’t a … Continue reading
Posted in technology
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Luvvie Ajayi
Have you heard of Luvvie Ajayi Jones? I had the pleasure of joining a zoom call with her at a company summit. She was awesome. A comedian. Writer. Truth teller. So, that is Luvvie. Instead of me telling you about … Continue reading
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Business agility
Twenty years ago technical agility unlocked smarter ways to ship software faster. Did you that Amazon.Com releases code changes to meet customer needs every 12 seconds? Now, after a year of living with COVID, business agility is now the next … Continue reading
Posted in glossary
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