Inside the machine
Most executives treat AI as a technology decision. I think it's an operating model decision. That's a different conversation entirely. I'm Cleve Gibbon, a transformation executive at Omnicom. I write about what AI and agentic systems are doing to how large organisations work — the governance, operating models, and management disciplines that need to change before the technology pays off. Written from inside the machine, not above it.
Tag Archives: content
Content Modelling Series – Done
It’s been fun few years, but my content modelling blog post series has come to an end. I started it to amplify what others were saying about structured content, and to make it accessible. When I started, there was gap: … Continue reading
To Video and Beyond
A couple months ago I met Lujza. She’s into video. Big time. We all know video is important. Some already citing video as the most important type of content for truly engaging with consumers. But what steps can we take … Continue reading