About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Category Archives: digital
Are digital transformation partners transforming?
We are living in a digital world. Every organisation is going through a digital transformation today to stay relevant and be competitive. The smartest organisations are not going it alone. They enlist help to fill expertise gaps and bring in … Continue reading
Posted in digital, transformation, change
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The Rise of Enterprise Experience
In today’s experience economy, becoming customer centric is a necessary and well acknowledged transformative organisational challenge. Let’s break that down. We see the customer as the consumer and the organisation as the enterprise. Over the last few years the focus has … Continue reading
Posted in customer experience, digital
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Summit at Sea
Last week was the first time I was stateside to witness firsthand a US Presidential Election. Thankfully, this is not a political post. Instead, I was there to join a gathering of technologists, musicians, entrepreneurs, writers, athletes, DJs, and so … Continue reading
Posted in digital
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To Video and Beyond
A couple months ago I met Lujza. She’s into video. Big time. We all know video is important. Some already citing video as the most important type of content for truly engaging with consumers. But what steps can we take … Continue reading
Get your Digital Power Steps On
Joe Pulizzi and Robert Rose of the Content Marketing Institute always make me think. This week their thought-provoking notes overlapped with something that has been niggling at me for some time now: future planning. I’m a firm believer that the … Continue reading
Posted in digital
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From Design Skimping to Design Thinking
This post has been on my mind, on and off, for about ten years now. I know, I know; I’m slow. It’s about the wide and numerous assumptions people make about design when creating digital products and services. I’ve been … Continue reading
Posted in content architecture, digital, design
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Grow Slow or Die Fast – Confab 2014
Remember Blockbusters? What about Kodak? Popular dinner time talking points for digital blunders. Then the ranting starts. I ain’t going down like that. Not me. No way. No how. Not on my watch. This kind of corporate fear fuels popular … Continue reading
Posted in digital, content strategy
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