About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Category Archives: technology
Execution with AI
One of the fascinating aspects of language is the myriad ways to convey the same message. Different audiences require tailored messaging that resonates specifically with them. Today, the tech industry emphasizes that execution with AI is the future. However, let’s … Continue reading
Posted in automation, technology, AI
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Into 2024 with technology, workloads, and AI
As the calendar flipped to 2024, I found myself wanting more. After a transformative decade at WPP. A period marked by growth, learning, and remarkable achievements. I decided it was time for a change. This decision wasn’t made lightly. It … Continue reading
Posted in technology, AI, automation
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6D Framework for AI
I’m a big fan of Peter Diamandis’s 6D framework used to describe the exponential growth and impact of emerging technologies. It depicts how technology moves from ’emerging’ to ’emerged’. The rate of technological change starts with digital and moves deceptively … Continue reading
Posted in transformation, technology, innovation, AI
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Economy Ecosystem
I recently listened to a McKinsey podcast that features Miklos talking about the “economy ecosystem“. It put into words something that has been bugging me for a while now about articulating the true role technology plays within organizations of the … Continue reading
Posted in technology, brand
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It’s not just about the tech
Have you ever heard someone say, “it’s not just about the tech“? Yes, you have. In fact, it’s more like, how many times? Now think back to the context in which technology was presented in that way. This isn’t a … Continue reading
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Technology Cost Declines
What is the best way to forecast technology cost declines? And why is that important? Well if you can accurately predict cost, you can better plot growth. Moreover, if that cost is technology – a massive engine for exponential growth … Continue reading
Posted in technology
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