About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
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Board Service
One of my personal goals this year was to learn more about board service. Corporations are changing. Governments are relying on and regulating companies more and more each day. As such, the role of a director is complex, yet critical … Continue reading
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Black Leadership
I’m black. Born in England and live in Seattle, Washington. I turned fifty in 2021. I’ve three careers – so far – an academic (5 years), a software architect (6 years), and currently a chief technology officer (16 years). For … Continue reading
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From Cash Wallets to Digital Wallets
Digital wallets are on the rise. In year COVID – 2020 – digital wallets surpassed cash as the number one payment at all point-of-sales globally. That’s a big deal. But what are you and I using now instead of cash? … Continue reading
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Content modeling revisited
I miss writing about content design. However, when I wrapped up my content modeling series four years ago (Oct 2016), I started getting mail. A lot of mail. From practitioners to managers, and the odd executive. All asking the same … Continue reading
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To Video and Beyond
A couple months ago I met Lujza. She’s into video. Big time. We all know video is important. Some already citing video as the most important type of content for truly engaging with consumers. But what steps can we take … Continue reading
Content Modelling Series – Update
Short update. It’s been a little bit hectic over here in the content modelling series. To summarise what we did: Outlined the key elements of a content model: types, attributes, relationships, modules, items and packages. Explained the difference between content … Continue reading
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Content Modelling Series – Rebooted
I’m currently sitting at home listening to the ‘Theme From Shaft’. It soothes the soul. More importantly it has helped me make an important decision. Let me explain. I’m sitting on a shed load of content modelling material that will … Continue reading
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Content Management: Back to Basics
One of my clients is about to go-live with the first phase of their content management programme this Summer. It’s not called that of course, it never is, but that’s what it really is. I’m made up for them. And … Continue reading
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