About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Author Archives: admin
Towards a Marketing Content Hub
Last month industry experts met to discuss the state of content management. Janus Boye facilitated CEOs, CTOs, market analysts, and subject matter experts unpack the term content. What we discovered, with the help of Theresa Regli, was the undeniable rise … Continue reading
Posted in cms, content modelling, content platforms, dam
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Block Days for Getting Things Done
I’m always looking for ways to be more productive. Always. With so many things to get done, I’ve been a long time subscriber to the getting things done philosophy. Over the last couple of years, I’ve been toying with a … Continue reading
Posted in productivity, gtd
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Becoming reMarkable
I got myself a reMarkable for Christmas. With a £479 price tag, it wasn’t cheap. A reMarkable is a paper tablet for people that like paper. I use it to read articles, annotate presentations, capture notes, review books, and most … Continue reading
Posted in productivity
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Own Your Owned Media
Succeeding online used to be about launching web sites. Dot com and done! Fast forward twenty years and web sites are just one of many touch points competing for consumer attention. In addition to web sites, newsletters, catalogs, blogs, kiosks … Continue reading
Posted in customer experience, owned media
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WPP Sitecore Alliance
Last week was big week. It had nothing to do with hitting Vegas and everything to do with activating the WPP Sitecore Alliance. What is that?
Posted in marketing, platforms, brand, enterprise experience
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Going Frictionless
I recently visited Six Flags in Illinois – a massive and totally awesome theme park. The purchase journey presented a number of options to buy the tickets: Mobile, Print, Collect and Post. Everyone one of them was a pain in … Continue reading
Brand Purpose and Loyalty
A brand must have clear purpose and live by it in order to retain loyal customers. Brand purpose and loyalty. Today I’d like to share a short story about how easy it is to shatter loyalty when a brand’s behaviour … Continue reading
Content Engine Operationalisation
Well, thank you for sticking around for the third and final post in the series where we share a few tips on content engine operationalisation. The first post in this content engine series highlighted the top ten content challenges … Continue reading
Posted in customer experience
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Content Engine Blueprint
If we can address the content challenges that exist within brands, what opportunities can organisations capitalise on now to deliver personalised experiences? We asked that question to a mix of agencies, brands and partners that attended a WPP European Summit … Continue reading
Posted in content architecture, productivity
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Content Engine Explained
What content challenges prevent you from engaging in broader and deeper customer relationships? Broader with more channels and deeper through personalisation. It’s 2017 and we continue to fight the good fight to deliver the most basic personalised experiences within a … Continue reading
Posted in content strategy, customer experience
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