About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Category Archives: content strategy
Content Engine Explained
What content challenges prevent you from engaging in broader and deeper customer relationships? Broader with more channels and deeper through personalisation. It’s 2017 and we continue to fight the good fight to deliver the most basic personalised experiences within a … Continue reading
Posted in content strategy, customer experience
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Content Modelling Series – Done
It’s been fun few years, but my content modelling blog post series has come to an end. I started it to amplify what others were saying about structured content, and to make it accessible. When I started, there was gap: … Continue reading
Grow Slow or Die Fast – Confab 2014
Remember Blockbusters? What about Kodak? Popular dinner time talking points for digital blunders. Then the ranting starts. I ain’t going down like that. Not me. No way. No how. Not on my watch. This kind of corporate fear fuels popular … Continue reading
Posted in content strategy, digital
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Fish out of water
Ooooh, it’s all a bit different in here isn’t it? This seems to be a place about managing content yet this post is written by someone whose role isn’t about content management. My role is CONTEXT management. Let’s explain; Cleve … Continue reading
Posted in content strategy
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CSForum 2013
So hot off the tails of a couple of amazing Confab conferences in both London and Minneapolis, comes CS Forum 2013. This year CS Forum comes to Helskini with a Facebook community to boot. I must confess; I’ve haven’t spent … Continue reading
Posted in news, content strategy
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The Rise and Rise of Content Junk
The amount content we produced in 2011 alone exceeded the content created in all previous years combined. ALL previous years combined! We more than doubled the size of our digital content universe. That wouldn’t be such a bad thing if all … Continue reading
technology and content folks are still disconnected
Last week at the Content Strategy Forum 2011 in London I gave a presentation on The Strategist and the Executioner. It was my first outing at a content strategy conference. I met some very smart people and got some great “in the corridor” … Continue reading
Posted in content strategy
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What do content strategists do?
It’s a question being asked a lot these days. By clients, the industry, fellow colleagues, creatives, technologists; the list goes on. So in June I attended an EConsultancy course on Digital Content Strategy delivered by Catherine Toole, CEO of Sticky … Continue reading
Posted in content modelling, content strategy
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Online CXM Solutions – CMS In The Middle
A recently published Forrester Wave report on Web Content Management for Online Customer Experience evaluates the strengths and weaknesses of some of the leading WCM vendors, observing that: The WCM market is growing rapidly to accommodate Customer Experience Management needs (CXM). The most effective … Continue reading
Posted in cms, content strategy, content platforms, marketing
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Content First
Say you’ve been asked to buy a suit for someone you’ve never met. What do you do first? Buy the suit. Meet & Measure them. For design-led projects, we’re buying that suit first. By damn, one way or another that … Continue reading
Posted in content strategy
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