About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Author Archives: cleve
Business agility
Twenty years ago technical agility unlocked smarter ways to ship software faster. Did you that Amazon.Com releases code changes to meet customer needs every 12 seconds? Now, after a year of living with COVID, business agility is now the next … Continue reading
Posted in glossary
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Please Keep It Simple
It’s hard to keep things simple. However, simple things get things done. I was a long term user of Evernote. I used it for one thing; to take notes. On my desktop. Through the web. When traveling with my phone. … Continue reading
Posted in productivity, gtd
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In Five for Five
I procrastinate. I know when I’m doing it but struggle to avoid it. However, I hate not getting things done more than I love to procrastinate. So I found this technique to just get me started. I’m calling it the … Continue reading
Posted in productivity, gtd
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The 05 meeting rule
I’ve updated my simple meeting policy to include the 05 meeting rule. My simple meeting policy shortens traditional 30-minute meetings to 25 minutes and 1-hour meetings to 50 minutes. However, that didn’t stop some meetings from overrunning and eating into … Continue reading
Posted in productivity, gtd
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Content modeling revisited
I miss writing about content design. However, when I wrapped up my content modeling series four years ago (Oct 2016), I started getting mail. A lot of mail. From practitioners to managers, and the odd executive. All asking the same … Continue reading
Posted in content modelling, Uncategorized
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Get your Digital Power Steps On
Joe Pulizzi and Robert Rose of the Content Marketing Institute always make me think. This week their thought-provoking notes overlapped with something that has been niggling at me for some time now: future planning. I’m a firm believer that the … Continue reading
Posted in digital
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Content Modelling Series – Update
Short update. It’s been a little bit hectic over here in the content modelling series. To summarise what we did: Outlined the key elements of a content model: types, attributes, relationships, modules, items and packages. Explained the difference between content … Continue reading
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From Design Skimping to Design Thinking
This post has been on my mind, on and off, for about ten years now. I know, I know; I’m slow. It’s about the wide and numerous assumptions people make about design when creating digital products and services. I’ve been … Continue reading
Posted in content architecture, digital, design
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Grow Slow or Die Fast – Confab 2014
Remember Blockbusters? What about Kodak? Popular dinner time talking points for digital blunders. Then the ranting starts. I ain’t going down like that. Not me. No way. No how. Not on my watch. This kind of corporate fear fuels popular … Continue reading
Posted in content strategy, digital
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Fish out of water
Ooooh, it’s all a bit different in here isn’t it? This seems to be a place about managing content yet this post is written by someone whose role isn’t about content management. My role is CONTEXT management. Let’s explain; Cleve … Continue reading
Posted in content strategy
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