Inside the machine
Most executives treat AI as a technology decision. I think it's an operating model decision. That's a different conversation entirely. I'm Cleve Gibbon, a transformation executive at Omnicom. I write about what AI and agentic systems are doing to how large organisations work — the governance, operating models, and management disciplines that need to change before the technology pays off. Written from inside the machine, not above it.
Category Archives: glossary
What is product engagement
If you like something, you’ll use it. A lot. That’s product engagement. I recently listened to John Straw speaking on a McKinsey podcast. I’m sharing his super simple way of thinking about product engagement. Take a look at these two … Continue reading
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Business agility
Twenty years ago technical agility unlocked smarter ways to ship software faster. Did you that Amazon.Com releases code changes to meet customer needs every 12 seconds? Now, after a year of living with COVID, business agility is now the next … Continue reading
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