Inside the machine
Most executives treat AI as a technology decision. I think it's an operating model decision. That's a different conversation entirely. I'm Cleve Gibbon, a transformation executive at Omnicom. I write about what AI and agentic systems are doing to how large organisations work — the governance, operating models, and management disciplines that need to change before the technology pays off. Written from inside the machine, not above it.
Category Archives: enterprise experience
WPP Sitecore Alliance
Last week was big week. It had nothing to do with hitting Vegas and everything to do with activating the WPP Sitecore Alliance. What is that?
Posted in marketing, platforms, brand, enterprise experience
Leave a comment
Going Frictionless
I recently visited Six Flags in Illinois – a massive and totally awesome theme park. The purchase journey presented a number of options to buy the tickets: Mobile, Print, Collect and Post. Everyone one of them was a pain in … Continue reading