Inside the machine
Most executives treat AI as a technology decision. I think it's an operating model decision. That's a different conversation entirely. I'm Cleve Gibbon, a transformation executive at Omnicom. I write about what AI and agentic systems are doing to how large organisations work — the governance, operating models, and management disciplines that need to change before the technology pays off. Written from inside the machine, not above it.
Category Archives: brand
Economy Ecosystem
I recently listened to a McKinsey podcast that features Miklos talking about the “economy ecosystem“. It put into words something that has been bugging me for a while now about articulating the true role technology plays within organizations of the … Continue reading
Posted in brand, technology
Leave a comment
WPP Sitecore Alliance
Last week was big week. It had nothing to do with hitting Vegas and everything to do with activating the WPP Sitecore Alliance. What is that?
Posted in brand, enterprise experience, marketing, platforms
Leave a comment
Brand Purpose and Loyalty
A brand must have clear purpose and live by it in order to retain loyal customers. Brand purpose and loyalty. Today I’d like to share a short story about how easy it is to shatter loyalty when a brand’s behaviour … Continue reading