About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Author Archives: admin
Are digital transformation partners transforming?
We are living in a digital world. Every organisation is going through a digital transformation today to stay relevant and be competitive. The smartest organisations are not going it alone. They enlist help to fill expertise gaps and bring in … Continue reading
Posted in digital, transformation, change
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The Rise of Enterprise Experience
In today’s experience economy, becoming customer centric is a necessary and well acknowledged transformative organisational challenge. Let’s break that down. We see the customer as the consumer and the organisation as the enterprise. Over the last few years the focus has … Continue reading
Posted in digital, customer experience
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Summit at Sea
Last week was the first time I was stateside to witness firsthand a US Presidential Election. Thankfully, this is not a political post. Instead, I was there to join a gathering of technologists, musicians, entrepreneurs, writers, athletes, DJs, and so … Continue reading
Posted in digital
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Realistic Outcome = Outcome + Approach
We like outcomes. They tend to be simple things that we can wrap our heads around. I need to be more focused. I want to lose weight. I should listen more. Focus. Weight Loss. Listen. All outcomes. But are they … Continue reading
Posted in productivity
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Content Modelling Series – Done
It’s been fun few years, but my content modelling blog post series has come to an end. I started it to amplify what others were saying about structured content, and to make it accessible. When I started, there was gap: … Continue reading
To Video and Beyond
A couple months ago I met Lujza. She’s into video. Big time. We all know video is important. Some already citing video as the most important type of content for truly engaging with consumers. But what steps can we take … Continue reading
The Connected Customer Journey
Last week I had the good fortune to attend an unconference session run by Chris Satchell. He’s ex-CTO of Nike. He understands customers. Now as Chief Product Officer over at Comcast, he led with this thought provoking one-liner: Your brand … Continue reading
Posted in content modelling, customer experience
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Content Modelling Series – Rebooted
I’m currently sitting at home listening to the ‘Theme From Shaft’. It soothes the soul. More importantly it has helped me make an important decision. Let me explain. I’m sitting on a shed load of content modelling material that will … Continue reading
Posted in Uncategorized
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Content Management: Back to Basics
One of my clients is about to go-live with the first phase of their content management programme this Summer. It’s not called that of course, it never is, but that’s what it really is. I’m made up for them. And … Continue reading
Posted in Uncategorized
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Why Content APIs
Have you been hearing a lot about APIs recently? Or maybe the Create Once, Publish Everywhere (COPE) thinking that came out of NPR? It doesn’t matter whether you have or haven’t really. What’s important is that we understand why APIs … Continue reading