Inside the machine
Most executives treat AI as a technology decision. I think it's an operating model decision. That's a different conversation entirely. I'm Cleve Gibbon, a transformation executive at Omnicom. I write about what AI and agentic systems are doing to how large organisations work — the governance, operating models, and management disciplines that need to change before the technology pays off. Written from inside the machine, not above it.
Author Archives: admin
Technology Cost Declines
What is the best way to forecast technology cost declines? And why is that important? Well if you can accurately predict cost, you can better plot growth. Moreover, if that cost is technology – a massive engine for exponential growth … Continue reading
Posted in technology
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Intelligent Transformation is Here
As I was clearing out my computer over the Christmas break I stumbled across these images that literally blew my mind. In 1956, it took an army of people, planes, trains, and automobiles to transport 5Mb storage from one location … Continue reading
Posted in transformation
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My Simple Meeting Policy
This is my simple meeting policy. With more virtual meetings, we need more time to recover between meetings. To any meeting organizer, I will commit to: Arriving on time. Leaving on time. To any meeting organizer, I need: An agenda … Continue reading
Posted in gtd
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Measure What Matters
So I read Measure What Matters. It was awesome. The book outlines a goal setting system that scales from small projects to the large programmes of work. Started at Intel, popularised by Google, Objective Key Results (OKRs) are widespread from … Continue reading
Posted in gtd
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Separate Work from Home
I’m a big fan of productivity. There is always too much to do. That’s why I’m continually looking for ways to do more with less. Over the last twenty years I’ve adopted best practices (e.g. GTD – Getting Things Done), … Continue reading
Towards a Marketing Content Hub
Last month industry experts met to discuss the state of content management. Janus Boye facilitated CEOs, CTOs, market analysts, and subject matter experts unpack the term content. What we discovered, with the help of Theresa Regli, was the undeniable rise … Continue reading
Posted in cms, content modelling, content platforms, dam
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Block Days for Getting Things Done
I’m always looking for ways to be more productive. Always. With so many things to get done, I’ve been a long time subscriber to the getting things done philosophy. Over the last couple of years, I’ve been toying with a … Continue reading
Posted in productivity, gtd
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Becoming reMarkable
I got myself a reMarkable for Christmas. With a £479 price tag, it wasn’t cheap. A reMarkable is a paper tablet for people that like paper. I use it to read articles, annotate presentations, capture notes, review books, and most … Continue reading
Posted in productivity
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Own Your Owned Media
Succeeding online used to be about launching web sites. Dot com and done! Fast forward twenty years and web sites are just one of many touch points competing for consumer attention. In addition to web sites, newsletters, catalogs, blogs, kiosks … Continue reading
Posted in owned media, customer experience
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WPP Sitecore Alliance
Last week was big week. It had nothing to do with hitting Vegas and everything to do with activating the WPP Sitecore Alliance. What is that?
Posted in marketing, platforms, brand, enterprise experience
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