About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Category Archives: content modelling
Content modeling revisited
I miss writing about content design. However, when I wrapped up my content modeling series four years ago (Oct 2016), I started getting mail. A lot of mail. From practitioners to managers, and the odd executive. All asking the same … Continue reading
Posted in Uncategorized, content modelling
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Towards a Marketing Content Hub
Last month industry experts met to discuss the state of content management. Janus Boye facilitated CEOs, CTOs, market analysts, and subject matter experts unpack the term content. What we discovered, with the help of Theresa Regli, was the undeniable rise … Continue reading
Posted in cms, content modelling, content platforms, dam
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Content Modelling Series – Done
It’s been fun few years, but my content modelling blog post series has come to an end. I started it to amplify what others were saying about structured content, and to make it accessible. When I started, there was gap: … Continue reading
The Connected Customer Journey
Last week I had the good fortune to attend an unconference session run by Chris Satchell. He’s ex-CTO of Nike. He understands customers. Now as Chief Product Officer over at Comcast, he led with this thought provoking one-liner: Your brand … Continue reading
Posted in customer experience, content modelling
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No model survives first contact with real content
At Content Strategy Forum 2013 in Helsinki, in a great presentation on “Deblobbing in the Real World”, Jeff Eaton said something that resonated deeply with me: No model survives contact with real content. I whole-heartedly concur. But, something was still … Continue reading
Posted in content modelling
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Content APIs: A is for Access
Please watch this two minute video. It does an amazing job of describing the utility of APIs using a deck of playing cards. Content APIs are on the rise because we need ubiquitous access to content. For a while now, … Continue reading
Why Content APIs
Have you been hearing a lot about APIs recently? Or maybe the Create Once, Publish Everywhere (COPE) thinking that came out of NPR? It doesn’t matter whether you have or haven’t really. What’s important is that we understand why APIs … Continue reading
Meaningful HTML
Today you’ve been asked to create some meaningful HTML. What’s that you ask? We’ll get back to that. However, you knew that this day would come and prepared for it. You have a very simple, but workable content model jammed … Continue reading
The Rise and Rise of Content Junk
The amount content we produced in 2011 alone exceeded the content created in all previous years combined. ALL previous years combined! We more than doubled the size of our digital content universe. That wouldn’t be such a bad thing if all … Continue reading
What do content strategists do?
It’s a question being asked a lot these days. By clients, the industry, fellow colleagues, creatives, technologists; the list goes on. So in June I attended an EConsultancy course on Digital Content Strategy delivered by Catherine Toole, CEO of Sticky … Continue reading
Posted in content modelling, content strategy
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