Inside the machine
Most executives treat AI as a technology decision. I think it's an operating model decision. That's a different conversation entirely. I'm Cleve Gibbon, a transformation executive at Omnicom. I write about what AI and agentic systems are doing to how large organisations work — the governance, operating models, and management disciplines that need to change before the technology pays off. Written from inside the machine, not above it.
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Your Personal Context Layer
If you swapped out your AI tomorrow for a newer, smarter one, how much of your work would actually survive the switch? For most of us, the honest answer is: not much. We treat AI as a conversation. You open … Continue reading
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Two operating models, one company
AI has made the old transformation question sharper. If you run a mature company, do you keep repairing the legacy operating model or build an AI-native one beside it? For most incumbents, the answer is not either/or. It is a … Continue reading
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What is the demand side of AI?
AI has a supply side and a demand side. Most conversations start and finish on supply: models, tools, agents, and platforms. But capability is only half the equation. What is the demand side of AI? This matters now because the … Continue reading
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The Cost of AI just got Real
The most powerful frontier models in the world aren’t being held back by compute. They’re being stopped dead in their tracks by corporate accountants. And with good reason! This isn’t disruption. It’s revelation. AI didn’t break corporate finance; consumption pricing … Continue reading
Posted in agentic
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Efficiency as a Growth Enabler
In transformation programmes, efficiency gains are low hanging fruit. A dirty word within today’s glorious growth agenda. But what if efficiency IS a growth enabler. What then? Look, every time we get better at using something, we end up using … Continue reading
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Frequency, Duration, and Intensity: From Sprinting to Endurance in Sports and Work
When we first dive into any athletic pursuit (be it running, cycling, or even a new fitness routine), we often start by playing around with three core variables: Early on, especially when we’re younger, we might focus heavily on intensity: … Continue reading
Posted in transformation, change, work
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From GenAI to Agentic AI: Reconnecting the DOTS for Real ROI
One of the most pressing concerns with Generative AI (GenAI) today is the perceived lack of return on investment. Many organizations are struggling to translate AI hype into tangible value. But the problem isn’t with the technology, it’s with the … Continue reading
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MCP Servers: Giving LLMs Hands to Act
Dinner Talk & The Talent Crunch My wife and I had dinner last night with a Seattle‑based engineering couple.The husband was laid off in January; the wife voluntarily left her role soon after.Both landed new jobs—but only because they could … Continue reading
Posted in AI, automation, agentic
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AI Enabled
If you haven’t read the note below from Micha Kaufman, CEO of Fiverr, to his team about AI coming for their jobs, you should. So do that, then come back here. Done? Good. I agree with Micha. I’m a technology … Continue reading
From AI Agents to AI Companions
As a teenager, I devoured ‘The Culture’ series by Iain M. Banks, which started in 1986. The series portrays ‘The Culture’ as a society that has moved beyond scarcity, where AIs play a crucial role in governance and societal structure. … Continue reading
Posted in AI, intelligent
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