Inside the machine
Most executives treat AI as a technology decision. I think it's an operating model decision. That's a different conversation entirely. I'm Cleve Gibbon, a transformation executive at Omnicom. I write about what AI and agentic systems are doing to how large organisations work — the governance, operating models, and management disciplines that need to change before the technology pays off. Written from inside the machine, not above it.
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Efficiency as a Growth Enabler
In transformation programmes, efficiency gains are low hanging fruit. A dirty word within today’s glorious growth agenda. But what if efficiency IS a growth enabler. What then? Look, every time we get better at using something, we end up using … Continue reading
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Frequency, Duration, and Intensity: From Sprinting to Endurance in Sports and Work
When we first dive into any athletic pursuit (be it running, cycling, or even a new fitness routine), we often start by playing around with three core variables: Early on, especially when we’re younger, we might focus heavily on intensity: … Continue reading
Posted in transformation, change, work
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From GenAI to Agentic AI: Reconnecting the DOTS for Real ROI
One of the most pressing concerns with Generative AI (GenAI) today is the perceived lack of return on investment. Many organizations are struggling to translate AI hype into tangible value. But the problem isn’t with the technology, it’s with the … Continue reading
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MCP Servers: Giving LLMs Hands to Act
Dinner Talk & The Talent Crunch My wife and I had dinner last night with a Seattle‑based engineering couple.The husband was laid off in January; the wife voluntarily left her role soon after.Both landed new jobs—but only because they could … Continue reading
Posted in agentic, AI, automation
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AI Enabled
If you haven’t read the note below from Micha Kaufman, CEO of Fiverr, to his team about AI coming for their jobs, you should. So do that, then come back here. Done? Good. I agree with Micha. I’m a technology … Continue reading
From AI Agents to AI Companions
As a teenager, I devoured ‘The Culture’ series by Iain M. Banks, which started in 1986. The series portrays ‘The Culture’ as a society that has moved beyond scarcity, where AIs play a crucial role in governance and societal structure. … Continue reading
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6D Framework for AI
I’m a big fan of Peter Diamandis’s 6D framework used to describe the exponential growth and impact of emerging technologies. It depicts how technology moves from ’emerging’ to ’emerged’. The rate of technological change starts with digital and moves deceptively … Continue reading
Posted in transformation, technology, innovation, AI
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Food Waste
I think about food a lot. Then I stumbled across this amazing WSJ podcast featuring the renowned food expert Emily Broad Lieb. She shares some seriously disturbing facts about food waste: 330 billion pounds of food waste hits US landfills … Continue reading
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Board Service
One of my personal goals this year was to learn more about board service. Corporations are changing. Governments are relying on and regulating companies more and more each day. As such, the role of a director is complex, yet critical … Continue reading
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Cannes Lions Innovation 2021
Cannes Lions Innovation happens every year. This year it’s fully digital. The best of best submit their creative works in the hope of winning. Sadly, Cannes was canned in 2020 due to COVID. So in 2021, there’s two years’ worth … Continue reading
Posted in innovation
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