About 10 years ago I was brought into a digital agency, with a burgeoning technology arm, to help them get better at delivering websites. At first, I was sat with the web developers, but over time my audience widened to include both Information Architects and Designers. That’s when the sparks started to fly and I was plunged head first into the world of mutual disrespect between all parties.
Things have moved on (a little) since then but I would like to share some of things I learnt back then, and mix that in with what I still see today. If you have any thoughts in and around this area, I would love to hear them. Be sure to let me know from which vantage point you’re coming from when commenting though… 🙂