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About Cleve Gibbon
Hey, I’m Cleve and I love technology. A former academic that moved into fintech to build trading platforms for investment banks. 20 years ago I switched to marketing and advertising. I joined a content technology spin-off from the Publicis network that was bought by WPP in 2014. I'm now at Omnicom. These pages chronicle a few of things I've learnt along the way…
My out-of-date cv tells you my past and linked in shares my professional network
Areas of Interest
- AI (12)
- automation (8)
- board (1)
- brand (3)
- change (1)
- cms (8)
- content architecture (7)
- content modelling (11)
- content platforms (5)
- content strategy (13)
- creativity (1)
- customer experience (6)
- dam (1)
- design (2)
- digital (7)
- enterprise experience (2)
- experiment (1)
- glossary (2)
- gtd (8)
- innovation (2)
- intelligent (7)
- leadership (1)
- marketing (5)
- news (7)
- owned media (1)
- platforms (5)
- productivity (11)
- standards (2)
- sustainability (3)
- technology (6)
- transformation (3)
- Uncategorized (18)
Blog Archives
CMS Build Project Paths
The importance of digital content to an organisation is growing year on year. At all levels, we’re hearing people asking for better ways to manage their content. Not as fast as we hoped, but this has led to advances in … Continue reading
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Simple Site for Authors
An on-going challenge for CMS build projects is that they are pre-dominantly design led with the primary focus set on publishing content. With less attention paid to users in content producing roles, editorial needs are rarely catered. The new solution … Continue reading